Stormtroopers, Google Trends & the new GAP logo
Has anyone seen positive reception of the new GAP logo? I generally seek both sides of a story and I cannot find a positive word on the new logo design (not terribly surprising). By now I’m sure you’ve seen the logo and I hesitate to even post it here; just as I hesitated to blog about it due to the question of whether this was a purposeful tactic to generate buzz. It also doesn’t help that I’m not the biggest fan of GAP, or really any clothing store that produces thousands of the same clothes. These types of stores remind me of Stormtroopers and although I could elaborate expansively, I doubt the thought needs any further explanation.
After reading Brand New’s latest post and subsequent links, upon links, upon links, I felt slightly more inspired to say something. Let’s hear from the design studio. Due to the nature of the launch I’m hard pressed to believe that this was a real effort for a new logo launch and more of a marketing ploy. As obnoxious as it will be (for some of us) we are bound to see a few more companies jump on the “we made a new shitty logo” bandwagon.
And can someone please stop the hideousness that is 99Designs? Yes, it may be good for the creator’s pocketbook, but it’s so bad for everyone else.
So I go back to our original topic and conclude with this image from Google Trends. At least some real news is still being sought.