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November 23, 2010 / Andrea Capp

How Low Can Your Logo…go

Hey, check this out!! These guys are looking for the worst logo ever – super fun! You may recognize some of the judges, Bryony Gomez-Palacio and Armin Vit of UnderConsideration, Frank Chimero, a creative from our very own PDX, The Heads of State, a design and illustration studio and a few others.

The client is Excellencico – this creative brief sets the tone:

Our logo needs to be simple and yet detailed, complex yet spare. We prefer that the logo convey the forward-thinking nature of our company without looking too futuristic or flashy but we also don’t want anything too conservative or neutral. “Just right” is the vibe we are looking for. We believe that “e” best defines our unique approach and core company culture. We’re very drawn to the colors one finds in a rainbow but color wheels are a significant turn-off. I have attached a picture of our puppy. We don’t want the puppy incorporated into the logo but we do want you to capture her spirit and attitude and expect that to be conveyed through design elements.

The website comes complete with confusing directions, “File Type:All files must be jpgs. (No JPEGs)” and some well placed typos. Anything you’ve ever encountered in the design world seems to be showcased on this site. Below is a screen shot of some entries.

Here are the awesomely bad logos I submitted (we’ll see if they show up on the site). [Update: The cat “logo” is in! – click the photo to see in on the website]


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