It’s tax time again – which means I had to log into my Sallie Mae account to gather my tax documents. I rarely visit the site, and always dread doing so for obvious reasons, but also because it usually takes a couple link clicks to find the log-in which means spending more time viewing a poorly design and fairly ugly website for longer than I care to. Thankfully they have updated their homepage and now I only partially dread visiting the site. The awful navigation still remains an issue and unnecessary repeats of page navigation are still present as highlighted on VARLOODESIGN, but at least I can now log-on in a timely manner and view one less poorly designed page.
I wish I had a screenshot of the old page to share but here’s the new one. It’s much more pleasant to look at and now extremely easy to find the log-in. Maybe they’ll work out the rest of the navigation confusion before I pay-off my loan in 9 years and 7 months!
If you blog using WordPress you probably received a pleasant and silly email from WordPress on your 2010 blog statistics. My stats are far from amazing so it made my laugh to read the first line of the email along with the Blog-Health-o-Meter™ image they sent. Thanks for the laugh WordPress.com! See below.
The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:
The Blog-Health-o-Meter™ reads Fresher than ever.
A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 1,600 times in 2010. That’s about 4 full 747s.
In 2010, there were 42 new posts, growing the total archive of this blog to 61 posts.
The busiest day of the year was September 22nd with 80 views. The most popular post that day was UPDATE: Sock it to Me Contest, I’m in the running!.
Where did they come from?
The top referring sites in 2010 were facebook.com, andreaarbuckle.com, en.wordpress.com, Google Reader, and linkedin.com.
Some visitors came searching, mostly for weird crochet, harpo logo, andrea arbuckle, sock template, and crochet mustache.
Attractions in 2010
These are the posts and pages that got the most views in 2010.
UPDATE: Sock it to Me Contest, I’m in the running! September 2010
Crochet – weird word, fun arts. August 2010
Razors & Intuition | A marriage made somewhere December 2009
A Design Process | For the Curious February 2010
Hey, check this out!! These guys are looking for the worst logo ever – super fun! You may recognize some of the judges, Bryony Gomez-Palacio and Armin Vit of UnderConsideration, Frank Chimero, a creative from our very own PDX, The Heads of State, a design and illustration studio and a few others.
The client is Excellencico – this creative brief sets the tone:
Our logo needs to be simple and yet detailed, complex yet spare. We prefer that the logo convey the forward-thinking nature of our company without looking too futuristic or flashy but we also don’t want anything too conservative or neutral. “Just right” is the vibe we are looking for. We believe that “e” best defines our unique approach and core company culture. We’re very drawn to the colors one finds in a rainbow but color wheels are a significant turn-off. I have attached a picture of our puppy. We don’t want the puppy incorporated into the logo but we do want you to capture her spirit and attitude and expect that to be conveyed through design elements.
The website comes complete with confusing directions, “File Type:All files must be jpgs. (No JPEGs)” and some well placed typos. Anything you’ve ever encountered in the design world seems to be showcased on this site. Below is a screen shot of some entries.
Here are the awesomely bad logos I submitted
(we’ll see if they show up on the site). [Update: The cat “logo” is in! – click the photo to see in on the website]
I apologize, I haven’t posted anything in over a month. I’ve seen tons of awesomeness pop up here and there, but I’ve been busy with some cool work with Creative Brand Communications, The Hollywood Theatre/Film Action Oregon and Sock It To Me. Keep an eye out for portfolio updates if you’d like. Meanwhile, I’ll keep scouring the interwebs for something to share and with a little luck I’ll find some time to post it!
Has anyone seen positive reception of the new GAP logo? I generally seek both sides of a story and I cannot find a positive word on the new logo design (not terribly surprising). By now I’m sure you’ve seen the logo and I hesitate to even post it here; just as I hesitated to blog about it due to the question of whether this was a purposeful tactic to generate buzz. It also doesn’t help that I’m not the biggest fan of GAP, or really any clothing store that produces thousands of the same clothes. These types of stores remind me of Stormtroopers and although I could elaborate expansively, I doubt the thought needs any further explanation.
After reading Brand New’s latest post and subsequent links, upon links, upon links, I felt slightly more inspired to say something. Let’s hear from the design studio. Due to the nature of the launch I’m hard pressed to believe that this was a real effort for a new logo launch and more of a marketing ploy. As obnoxious as it will be (for some of us) we are bound to see a few more companies jump on the “we made a new shitty logo” bandwagon.
And can someone please stop the hideousness that is 99Designs? Yes, it may be good for the creator’s pocketbook, but it’s so bad for everyone else.
So I go back to our original topic and conclude with this image from Google Trends. At least some real news is still being sought.